SEO. Built to be found.
On Google, on Maps, and in the answers people now get from ChatGPT and Google’s AI. How far we take it after launch depends on your package.
* Example: our demo café, with sample numbers.
What SEO is, and why you need it
SEO (search engine optimization) is the work that helps search engines find your website, understand it, and show it when people search for what you do. It covers your website, your Google, Bing and Apple Maps listings, your reviews, and what other websites and AI tools say about you.
Most people search before they call. If a search engine can’t read your site, or your business details don’t match from place to place, a good-looking site can still sit unseen.
The types of SEO
Three levels. One for each package.
Each package comes with its own level of SEO. Custom can take any of it, at any level.
For clients who need more in-depth, hands-on SEO, we offer packages with in-depth reporting and analysis. We show you where your weak spots are, what to fix, and what to do next to grow your traffic, all built around your business. Tell us about your business, and we’ll build the plan that fits.
Essential
Set up right, once. Everything Google needs to read and list your site.
- On-page SEO on every page
- Google Business Profile
- Search Console in your name
Growth
Wider reach at launch, and a report on where you stand.
- Keyword research and area pages
- Bing, Apple Maps and directories
- A launch report
Signature
Ongoing SEO reporting, with its own monthly fee.
- Everything in Growth
- Traffic, keyword and social media analytics
- Your weak spots, and what to focus on
| What’s included | Essential | Growth | Signature |
|---|---|---|---|
| Set up when we build your site | |||
| On-page SEO: titles, descriptions, headings, alt text, sitemap, structured data | ✓ | ✓ | ✓ |
| Google Business Profile set up | ✓ | ✓ | ✓ |
| Search Console and visits tracked, in your name | ✓ | ✓ | ✓ |
| Keyword research | – | ✓ | ✓ |
| A page for each service and area you serve | – | ✓ | ✓ |
| Bing Places, Apple Maps and the main directories | – | ✓ | ✓ |
| Calls and form sends tracked | – | ✓ | ✓ |
| SEO report at launch | – | ✓ | ✓ |
| After launch | |||
| Bookings, quote requests and lead sources tracked | – | – | ✓ |
| In-depth SEO reporting, with analytics, insights and focal points | – | – | ✓ |
| Keyword tracking | – | – | ✓ |
| Social media analytics | – | – | ✓ |
| Monthly SEO fee | No | No | Yes |
Ads on Google or Bing can be added to any level as an extra, quoted for what your business needs.
* Example: our demo café, with sample numbers.
What your report shows.
Each report breaks down your traffic and its sources, the searches bringing customers to you, your keyword rankings, your social media analytics, and the calls, quote requests and bookings your site generates. We analyze what’s rising, what’s slipping and why, and give you our recommendations for what to do next.
* Example: our demo café, with sample numbers.
Get found in AI search.
More people now ask ChatGPT, Google’s AI Mode, Copilot or Perplexity instead of searching Google. Our AEO and GEO add-on helps those tools find accurate information about your business.
How it works
Questions
Still deciding? in the corner, or send a quote request and we’ll answer in writing.
Can you guarantee I’ll be #1 on Google?
No, and nobody honestly can. What we can do is put you in front of the right people: a fast site search engines can read, clear pages for each service, your Maps listings, reviews, answers for AI search, and ads if you want them.
How long does SEO take?
When we build your website, SEO is part of the timeline we give you before you sign. For ongoing SEO, how often we report and what’s in each report are set in your contract. We can’t guarantee more traffic or sales. A lot of it depends on things outside our hands, like your marketing, your social media and how you promote your business.
What about AI search (AEO and GEO)?
We offer that too. The way people search is changing. More people now ask AI tools like ChatGPT, Google’s AI Mode, Copilot and Perplexity, and get one answer instead of a list of links. To cover every base, we offer AEO and GEO.
AEO (answer engine optimization) means clear, direct answers that search engines, voice assistants and AI tools can pick up. GEO (generative engine optimization) means making sure AI tools have the facts they need to name your business when people ask about what you do. Both are add-ons, quoted for your business.
Do I need Google Ads too?
Not always. Ads put you at the top right away and stop the day you stop paying. SEO builds more slowly and keeps working. Some businesses run ads while SEO builds, then cut back. We offer ads as an extra to your SEO, and the cost depends on what your business needs.
Can I get a Google Business Profile if I work from home?
Yes, if you go to your customers. You list a service area and hide your home address. Google's rules require either a place customers can visit or travel to customers. A business that only works online usually doesn't qualify.
Do you buy links or reviews?
No. Both break Google's rules and can get your profile or site penalized. In Canada, fake or undisclosed reviews (for example, reviews by staff that don't say so) can also break the Competition Act. We help you earn real ones.
Who owns my Google Business Profile and Search Console?
You do. We're added as a manager. If you ever leave, everything stays with you.
Do you do SEO on sites you didn’t build?
Not usually. On a site we didn’t build, the platform and someone else’s code limit what we can fix, our changes can affect work we didn’t make, and results depend on things outside our control.
What we can do is show you how much better your site could be. Our paid deep dive reviews your site, your Google presence and your competitors, and gives you a full written report. Often the best answer is to rebuild your site properly, and the report shows exactly what a rebuild would fix. If your site is a good fit as it is, we can build an SEO plan around it.
Shopify stores are the exception: we work on Shopify regularly.